Actual results, measurable results from Marketing Sciences.
| Direct Mail: |
30% response rate in 4 days. |
Events: |
Sign up to attendance ratio over 62% across 6 US cities.
317 unqualified leads and 29 qualified leads.
London based event drew over 50% of invited attendees.
Speakers from BT, McKinsey, FT, and sponsor. |
Public Relations: |
115 stories in 1 year across the US and UK.
220 stories in 1 year across the US and UK.
Sustained rates of press contact at 40 interactions/month.
|
Analyst Relations: |
Inclusion in the top 5 ranking of 6 technology analysts
(US & UK) after 1 analyst tour. |
Advertising: |
Over $200,000 in ads and media placement to support vendor
events, free from ComputerWorld. |
Media: |
Live and taped interviews on Radio4 and BBC television.
Contributed articles in US and UK daily, weekly, monthly
trade, business and general press. |
Marketing Sciences produces marketing programs that deliver
high performance in a cost effective manner.
Marketing Sciences believes in keeping costs down, driving
for results and delivering high performance marketing that
is relevant, respectful, targeted and timely.
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