MSci – Making Marketing Measurable

Actual results, measurable results from Marketing Sciences.

Direct Mail:

CML Emergency Services, Inc.

e-mail campaign: 30% response rate in 4 days.

Direct mail campaign: 8,000 pieces
6.5% response in 3 days.
60% conversion rate.
Over 300 qualified leads.

Events:

Client: Magnify, Inc.
Speaking tour – 6 US cities:	Sign up to attendance ratio over 62%. 317 unqualified leads and 29 qualified leads. Analysts from IDC and Meta Group
Client: WhiteCross Systems
London - Hard Rock Café	50% of invited audience attended. Speakers from BT, McKinsey, FT, and WhiteCross.

Public Relations:

Client: WhiteCross Systems

115 stories in 1 year across the US & UK.

220 stories in 1 year across the US & UK.

Sustained rates of press contact at 40 interactions/month.

Multiple Clients

Published articles in Business Week, FT, InformationWeek, InfoWeek, BBC Online, eWeek, CIO, CRM, Mediaweek, ComputerGram, BBC News 24, DM Review, Crain’s, B2B, New Media Age, Communication Week and many more publications.

Analyst Relations:

Client: WhiteCross Systems

Top 5 ranking with 6 technology analysts (US & UK) after 1 analyst tour.

Advertising:

Client: Magnify, Inc.

$200,000 in FREE ads and media placement from ComputerWorld.

Media:

Client: WhiteCross Systems

Live and taped interviews on Radio4 and BBC television.
Articles in US & UK daily, weekly, monthly trade, business & general press.

Marketing Sciences produces marketing programs that deliver high performance in a cost effective manner.

Marketing Sciences believes in keeping costs down, driving for results and delivering high performance marketing that is relevant, respectful, targeted and timely.

“In my many years of listening to briefings from company officers, this was the best one because he was able to adjust to my knowledge and bandwidth on-the-fly to deliver a compelling company story and marketing message that stands out from the hundreds I have long forgotten.”

Kris Tuttle, CEO, BlueCaterpillar.